The Situation
I was approached by a leadership team I had previously worked with to help differentiate their brand in the competitive capital-raising market.
The Task
As both creative director and visual designer, I quickly developed a comprehensive visual identity, including the logo, website, color palette, and type scale, ensuring brand consistency.
The Action
Working closely with the head of design, I aligned the brand's voice with the visual elements to effectively communicate their vision.
The Result
The venture successfully secured funding and is now thriving under the name Liminal.
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